One of the most common questions new founders ask when launching their own health or beauty products is whether KKM (Ministry of Health Malaysia) approval is mandatory before marketing. Understanding the rules can save time, avoid legal issues, and help you build a credible brand from the start.
What KKM Approval Means
KKM approval ensures that your product meets safety, quality, and labeling standards. This applies to:
- Health supplements and drinks
- Skincare and cosmetic products
- Traditional remedies and herbal products
Having KKM registration or notification gives customers confidence that the product is safe for consumption or use.
Do All Products Need KKM Approval?
Not every product requires the same type of approval:
- Cosmetics: Usually require notification with KKM.
- Health supplements or consumables: Must be registered and have approval before selling.
- Traditional medicine or jamu: Some may need registration depending on the ingredients.
Skipping proper registration can lead to fines, confiscation of products, or brand reputation.
Why Founders Should Prioritize KKM Compliance
- Credibility: Customers are more likely to trust and buy products that are KKM-approved.
- Legal safety: Avoid penalties or issues with authorities.
- Market expansion: Some platforms or retailers only accept registered products.
Tips for New Founders
- Research whether your product falls under cosmetics, supplements, or traditional remedies for KKM rules.
- Prepare proper documentation: ingredient list, manufacturing details, and safety tests.
- Consult with experienced OEM manufacturers who can assist in registration.
Final Thoughts
KKM approval isn’t just bureaucracy—it’s a mark of trust and professionalism. For founders, handling this step correctly ensures a smoother product launch and long-term brand credibility.
Ready to launch your product the right way? WhatsApp us today and get guidance on KKM registration and product development!
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